Find your greatness with an apprenticeship – Meet Ben Attard

6th September 2018

In our latest “find your greatness with an apprenticeship” series, we hear from Ben Attard, who is a Video and Design Apprentice at Luton Borough Council. Ben joined Luton straight from high school and explains that his apprenticeship has helped him understand much more about the role of the council in the local community. 

“My story so far at Luton Council as a Video and Design Apprentice in the Communications Team has been interesting and full of amazing surprises. I started my placement in October 2017 and was thrown straight into the deep end by helping with a video for recruiting a new Corporate Director for People. I assisted filming members of senior management and editing the footage to make the video.

“My job includes task like monitoring social media for the council, responding to the public’s questions and retweeting/ sharing posts that have a benefit to not just the council, but also the town.  I have helped with the National Graduate Development Programme (NGDP) film, composing their video to try to attract university graduates to join the NGDP and also filmed and edited the council’s latest introduction video.

“What I’ve learnt since being here is that there is no such thing as a ‘normal day’. I’ve started as early as 5:30am and finished as late 7:00pm. I’ve also been given plenty of opportunities since being here, one of which was doing a task for the Chief Executive - this task involved me going out and filming our ‘frontline troops’ during the snow (these include school crossing patrol officers, refuse teams and our engineers). This was an amazingly fun task which allowed me to go and see other teams around the council.

“I’ve also got to meet so many different Councillors by doing an evening photoshoot to update their Facebook ward pages etc.  A regular video project that we get is to film the Corporate Directors for messages to their teams - one of these I proposed to film in a different environment outside of the office, so this was carried out on one of the building sites, following my suggestion.

“Before doing the apprenticeship, I was at Stopsley High School. I knew from the beginning that college wasn’t the path I wanted to take, and this opportunity allowed me to go into work and see how the ‘real world’ works. This also allowed me to see everything the council does for the town because they don’t just clean our streets and empty our bins, but they also pay our teachers, keep our parks at a green flag standard, etc.”


Join our Get up and Grow campaign to raise awareness of the importance of apprenticeships to our organisations and economies and to help increase the number and uptake of apprenticeships across the region!

We are committed to helping to support the delivery of apprenticeship training; making sure that the apprenticeship levy money is spent in the most effective way. Working together is the best way to achieve this!

To share your apprenticeship stories get in touch with Janine Hodge, Senior HR Advisor at the East of England LGA on / 01284 758326

Find out more about the Get up and Grow campaign at


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