#NAW2018 Spotlight on… ‘Created by apprentices, for apprentices’ at Suffolk Coastal and Waveney District Councils

8th March 2018

o mark National Apprenticeship Week #NAW2018 the East of England LGA is shining a spotlight on examples of activities and events happening in Councils across the Region to celebrate apprenticeships in local government.

Suffolk Coastal and Waveney District Councils have been working on a number of initiatives with their existing apprentices to help spread the word about apprenticeships, which will be launching during National Apprenticeship Week.

One of the current apprentices has designed a leaflet to take to careers fayres, which promotes apprenticeships at both Councils.  Although this has already been used a couple of times, the plan is for it to be formally launched during #NAW2018 to all teams that go out into local schools and colleges.  It is great because it is written from the point of view of an apprentice and includes real case studies too, such as Geena, (who completed a Knowledge and Information Apprenticeship), now employed as a Trainee Accountant:

“My apprenticeship with the Councils gave me the confidence and the opportunity to begin working in my dream job. Not only was my apprenticeship a gateway to my career but it also gave me a universal foundation that I can take anywhere!”
The current apprentices together as a group are working on a digital brochure for any new apprentices joining Suffolk Coastal and Waveney District Councils.  It is designed to give new apprentices all the information they need – including answers to those questions that they want to ask but might not like to!  It has been shaped and informed by their experiences so future apprentices will find it extremely useful and be able to relate.  This will also launch during NAW2018.

As well as the digital brochure, the apprentices are developing a short film that can be used during recruitment to attract future apprentices – they have interviewed the Chief Executive, Stephen Baker, and one of the Strategic Directors, Nick Khan, as well as past apprentices too.  The clip will feature interviews and some stills on the working environment/main buildings. 

During the week HR colleagues will be attending one of the local high schools to do some career surgeries – it will be an opportunity to promote apprenticeships at Suffolk Coastal and Waveney District Councils and what they can offer young people.  

‘Created by apprentices, for apprentices’ is a powerful way to engage with others who may be considering an apprenticeship and want to find out more from ‘real voices’ in local government. The resources created can be used well beyond NAW2018, to support ongoing recruitment campaigns throughout the year.


Join the East of England LGA’s Get up and Grow campaign to raise awareness of the importance of apprenticeships to our organisations and economies and to help increase the number and uptake of apprenticeships across the region!

We are committed to helping to support the delivery of apprenticeship training; making sure that the apprenticeship levy money is spent in the most effective way. Working together is the best way to achieve this!

To share your apprenticeship stories get in touch with Emma Moore, Senior HR Advisor at the East of England LGA on emma.moore@eelga.gov.uk / 01284 758326

Find out more about the Get up and Grow campaign at http://www.eelga.gov.uk/employers-services/apprenticeships.aspx

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