Commercialisation Masterclass Puts Delegates Through Their Paces

9th August 2019

The East of England LGA’s Commercialisation Masterclass, which took place at the Granta Centre in Cambridge on Friday 19th July, once again proved a challenging and enjoyable day of learning for the 28 attendees.

Facilitated by EELGA’s Senior Manager, Eddie Gibson, and a Commercial Associate from our “Talent Bank”, Colin Taylor, the event introduces attendees to some key concepts and tools which they can use to help their councils to turn their commercial ideas into reality.

A day of intensive discussion, planning and team-work culminated in a series of presentations for potential commercial ventures, each judged by their peers in the room to determine an overall winner. Although the convincing pitch from Team People won the day, all 5 teams showed remarkable progress and it was hard to believe that their members had started the day as complete strangers to each other!

Feedback from attendees has been very positive with one delegate commenting:

“Thank you for an enjoyable day and I would recommend it to others in the early stages of their Commercialisation journey”

The Masterclass is just a taste of the support that EELGA can provide to our member councils, whatever stage they are at in the development of commercial ventures.
If you would like to know more about how we can help you, then contact Eddie Gibson on 01284 758310 or


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