| Description |
Sam is a senior communications consultant with significant experience of local government and a track record of supporting winning cultural bids, leading stakeholder and community consultation programmes and delivering public sector campaigns. She leads a team of consultants through her Norwich-based company, Filigree, which works almost exclusively with local authorities. Sam has worked in-house as an interim Head of Communications for a local authority and has led major public-facing campaigns for councils as well as facilitating member workshops, events and providing issues and crisis management. Sam founded Filigree in 2015, building on 15 years' experience in corporate communications. As Head of Communications for Gatwick Airport, Sam led the rebrand to position it as London’s airport of choice and was responsible for internal communications, customer service, delivering a new website and digital channels as well as crisis communications. She offers interactive workshops and engagement sessions with elected members, senior officers or stakeholders; preparation of social value programmes; development of issues and crisis communication plans including briefings and scenario-based training; strategies for community consultation or engagement; business case or bid writing support for funding applications; or interim communications support to mentor or work as an extension to internal teams. |
| Specialism(s) |
Coaching, Communications, Engagement, Member Development, Public Sector Housing |
| Public Sector Experience |
10 |
| Work Locations |
East of England |
| Previous Clients |
Luton Town Council, High Peak District Council, Breckland District Council, BBC Newsbeat, Gatwick Airport, Mental Health Foundation and Westfield, Local Government Association, South East Councils |
| Core Skills |
Sam's expertise lies in strategic communications, stakeholder engagement, social value and issues management helping clients to articulate complex information into compelling stories to engage stakeholders and communities. She brings particular expertise in engaging and advising on strategies to involve seldom-heard audiences such as minority ethnic communities and those with vulnerabilities including people experiencing mental health issues. |
